Drink Champs Celebrates FUBU: Lessons in Culture and Business

I have a love-hate relationship with Drink Champs, the popular podcast hosted by Queens-based rapper Noreaga and DJ EFN. On the one hand, I love seeing legendary figures from arguably the greatest era in Hip-Hop receive their well-deserved recognition. The candid conversations provide a raw and unfiltered glimpse into some of the most pivotal moments in Hip-Hop history, making it a compelling listen for fans and enthusiasts alike.

However, there are aspects of the podcast that diminish the experience for me. While “hate” might be too strong a word, I find Noreaga’s tendency to stumble through incomplete thoughts frustrating at times. More concerning, though, is watching him indulge in endless blunts and shots throughout the episodes. I understand the podcast’s brand—it’s called Drink Champs for a reason—but there’s no need for Noreaga to embody the title to such extremes.

As a fan, I want to see him prioritize his health and longevity. Noreaga is the heart and soul of Drink Champs, and without him, the show simply wouldn’t exist. Preserving his well-being is crucial not just for the show’s continuity but for the broader contributions he makes to the culture.

That said, I recently watched the episode featuring the founders of FUBU—FUBU Founders on Building a Fashion Legacy, Untold Stories, Struggles, Future & More—and I found it to be exceptional. The episode struck the perfect balance of business insight, hip-hop history, and candid storytelling. It was both highly informative and inspiring, showcasing the entrepreneurial spirit that continues to shape the industry.

I’d love to hear your thoughts—what did you think of this episode? Drop your comments below!